July 6, 2017

How Small Retailers Can Compete for Google Shopping Ads

If you’re a small retailer, you might have looked at PPC campaigns in the past, you might even have tried your hand at Google Shopping ads, or, like 56% of small retailers in the UK, you might not have tried either. Don’t fret. Google Advertising isn’t as scary, or expensive, as it sounds, especially when you know what you’re doing. Which is where Creative Insight comes in. Continue reading “How Small Retailers Can Compete for Google Shopping Ads”

June 22, 2017

What is Project Owl?

After months of “fake news” being a central issue in global politics, Google has cracked down on the problem in its search results with the mysteriously named Project Owl, but what is it? Project Owl is a new Google initiative that aims to cut down on the amount of problematic search results on Google’s service, from offensive content to out-and-out lies on important topics. Continue reading “What is Project Owl?”

May 25, 2017

How to Use WordPress to Boost Your Position in the Search Engine Results Pages (SERPs)

WordPress has been one of the world’s most popular Content Management Systems (CMS) for some time now, and not only for its expandability through a seemingly infinite number of plug-ins and themes, but for Search Engine Optimisation (SEO) too. The WordPress platform provides powerful tools to both novice and advanced users that can help improve their website’s SEO rankings. Continue reading “How to Use WordPress to Boost Your Position in the Search Engine Results Pages (SERPs)”

April 20, 2017

How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing

What’s in a name?

It sounds crazy to run an advert that never mentions the name of the company, let alone a series of them, however, this is exactly what fast-food giant McDonald’s has done. Letting impulsive curiosity, the star-power of actress Mindy Kaling and organic Google search results do that job for them. Continue reading “How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing”