October 12, 2017

Why Video Content can be a Powerful Inbound Marketing Tool

Inbound marketing – a marketing concept in which potential customers come to companies out of choice rather than through intrusive advertising – is one of the fasted growing fields in modern digital marketing. It provides some of the best returns on investment in the industry and can be done on a small budget – nearly everyone is doing it! Quality content is one of the biggest factors in any inbound campaign and so you must be wondering; what content will make your campaigns stand out? Continue reading “Why Video Content can be a Powerful Inbound Marketing Tool”

July 6, 2017

How Small Retailers Can Compete for Google Shopping Ads

If you’re a small retailer, you might have looked at PPC campaigns in the past, you might even have tried your hand at Google Shopping ads, or, like 56% of small retailers in the UK, you might not have tried either. Don’t fret. Google Advertising isn’t as scary, or expensive, as it sounds, especially when you know what you’re doing. Which is where Creative Insight comes in. Continue reading “How Small Retailers Can Compete for Google Shopping Ads”

June 22, 2017

What is Project Owl?

After months of “fake news” being a central issue in global politics, Google has cracked down on the problem in its search results with the mysteriously named Project Owl, but what is it? Project Owl is a new Google initiative that aims to cut down on the amount of problematic search results on Google’s service, from offensive content to out-and-out lies on important topics. Continue reading “What is Project Owl?”

May 25, 2017

How to Use WordPress to Boost Your Position in the Search Engine Results Pages (SERPs)

WordPress has been one of the world’s most popular Content Management Systems (CMS) for some time now, and not only for its expandability through a seemingly infinite number of plug-ins and themes, but for Search Engine Optimisation (SEO) too. The WordPress platform provides powerful tools to both novice and advanced users that can help improve their website’s SEO rankings. Continue reading “How to Use WordPress to Boost Your Position in the Search Engine Results Pages (SERPs)”