October 26, 2017

What is Latent Semantic Indexing?

It’s common knowledge that one of the core rules of search engine optimisation is that your content writing has a focal keyword that is used several times so that search engines understand what the piece of content is about. But what if we told you there was more to increasing your organic traffic than just filling body text with a single keyword or phrase?

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October 12, 2017

Why Video Content can be a Powerful Inbound Marketing Tool

Inbound marketing – a marketing concept in which potential customers come to companies out of choice rather than through intrusive advertising – is one of the fasted growing fields in modern digital marketing. It provides some of the best returns on investment in the industry and can be done on a small budget – nearly everyone is doing it! Quality content is one of the biggest factors in any inbound campaign and so you must be wondering; what content will make your campaigns stand out? Continue reading “Why Video Content can be a Powerful Inbound Marketing Tool”

July 6, 2017

How Small Retailers Can Compete for Google Shopping Ads

If you’re a small retailer, you might have looked at PPC campaigns in the past, you might even have tried your hand at Google Shopping ads, or, like 56% of small retailers in the UK, you might not have tried either. Don’t fret. Google Advertising isn’t as scary, or expensive, as it sounds, especially when you know what you’re doing. Which is where Creative Insight comes in. Continue reading “How Small Retailers Can Compete for Google Shopping Ads”