June 22, 2017

What is Project Owl?

After months of “fake news” being a central issue in global politics, Google has cracked down on the problem in its search results with the mysteriously named Project Owl, but what is it? Project Owl is a new Google initiative that aims to cut down on the amount of problematic search results on Google’s service, from offensive content to out-and-out lies on important topics.
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May 25, 2017

How to Use WordPress to Boost Your Position in the Search Engine Results Pages (SERPs)

WordPress has been one of the world’s most popular Content Management Systems (CMS) for some time now, and not only for its expandability through a seemingly infinite number of plug-ins and themes, but for Search Engine Optimisation (SEO) too. The WordPress platform provides powerful tools to both novice and advanced users that can help improve their website’s SEO rankings.

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April 20, 2017

How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing

What’s in a name?

It sounds crazy to run an advert that never mentions the name of the company, let alone a series of them, however, this is exactly what fast-food giant McDonald’s has done. Letting impulsive curiosity, the star-power of actress Mindy Kaling and organic Google search results do that job for them. Continue reading “How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing”

April 18, 2017

Quick Guide to Social Media for the Education Industry

In today’s culture, social media has an incredible power to reach people within your network of friends and beyond. According to an Ofcom study on media use, 9 out of 10 children in the UK have access to internet at home, whether it be via a tablet, mobile phone, desktop or laptop. Therefore, it has never been easier to build a presence online in order to connect with students, parents and teachers via social media platforms like Facebook, Twitter and LinkedIn. Continue reading “Quick Guide to Social Media for the Education Industry”