April 9, 2020

Optimising Articles for Websites

Web pages, blog posts, articles, news – there’s plenty of content online, but how do you get your pages to rank in Google? This is something that SEOs struggle with on a daily basis, and as Google carries out regular algorithm updates, the playing field is constantly changing. What doesn’t change, however, is that Google likes good content. Relevant, accurate and well-presented content that answers users search queries, is what the search engines like best.

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April 2, 2020

Optimising Articles for Websites

All digital marketers will be aware of the constant battle to get their pages ranked highly in Google’s SERPs, but what actually works when it comes to content, SEO and optimisation?

Here, at Creative Insight, we want to prove that writing properly optimised web articles can massively boost your Google position, drive traffic to your website and provide a fantastic return on investment. Anyone can write content, but the difference between content for content’s sake and targeted content can be hard to measure.

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October 26, 2017

What is Latent Semantic Indexing?

It’s common knowledge that one of the core rules of search engine optimisation is that your content writing has a focal keyword that is used several times so that search engines understand what the piece of content is about. But what if we told you there was more to increasing your organic traffic than just filling body text with a single keyword or phrase?

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