April 28, 2020

Recession Proof Marketing

2020 has brought with it a marketing challenge that no one could have expected. The global outbreak of COVID-19 has affected every part of our lives, forcing many businesses to work from home or shut completely. These are unprecedented times, but hope remains and “normality” will return eventually. One thing we can be sure about is that those who have implemented a thorough business strategy with a clear marketing plan during a recession will be those to recover the fastest from the economic downturn.

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Tags: digital|industry news|PPC|success

April 9, 2020

Optimising Articles for Websites

Web pages, blog posts, articles, news – there’s plenty of content online, but how do you get your pages to rank in Google? This is something that SEOs struggle with on a daily basis, and as Google carries out regular algorithm updates, the playing field is constantly changing. What doesn’t change, however, is that Google likes good content. Relevant, accurate and well-presented content that answers users search queries, is what the search engines like best.

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Tags: content marketing|digital|inbound marketing|search marketing|seo

April 2, 2020

Article Optimisation for Web

All digital marketers will be aware of the constant battle to get their pages ranked highly in Google’s SERPs, but what actually works when it comes to content, SEO and optimisation?

Here, at Creative Insight, we want to prove that writing properly optimised web articles can massively boost your Google position, drive traffic to your website and provide a fantastic return on investment. Anyone can write content, but the difference between content for content’s sake and targeted content can be hard to measure.

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Tags: content marketing|digital|inbound marketing|seo