April 20, 2017

How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing

What’s in a name?

It sounds crazy to run an advert that never mentions the name of the company, let alone a series of them, however, this is exactly what fast-food giant McDonald’s has done. Letting impulsive curiosity, the star-power of actress Mindy Kaling and organic Google search results do that job for them. Continue reading “How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing”

April 18, 2017

Quick Guide to Social Media for the Education Industry

In today’s culture, social media has an incredible power to reach people within your network of friends and beyond. According to an Ofcom study on media use, 9 out of 10 children in the UK have access to internet at home, whether it be via a tablet, mobile phone, desktop or laptop. Therefore, it has never been easier to build a presence online in order to connect with students, parents and teachers via social media platforms like Facebook, Twitter and LinkedIn. Continue reading “Quick Guide to Social Media for the Education Industry”

March 21, 2017

How to Optimise Your Website Content to Improve Search Engine Results

Google uses a system called Latent Semantic Indexing or, how words relate to each other and how likely one word is to appear with another, to determine what pages are about AND how good they are. For this reason we optimise or ‘theme’ website pages based on a number of phrases to help Google rank your website higher in search results and help get your website found by users searching for popular phrases.  Continue reading “How to Optimise Your Website Content to Improve Search Engine Results”