March 21, 2017

How to Optimise Your Website Content to Improve Search Engine Results

Google uses a system called Latent Semantic Indexing or, how words relate to each other and how likely one word is to appear with another, to determine what pages are about AND how good they are. For this reason we optimise or ‘theme’ website pages based on a number of phrases to help Google rank your website higher in search results and help get your website found by users searching for popular phrases.  Continue reading “How to Optimise Your Website Content to Improve Search Engine Results”

March 8, 2017

How to convert website visitors – the Insight behind the Creative

Search engine marketing and search engine optimisation are critically important to your business but you could spend hundreds or even thousands of pounds to get your website at the top of Google, only to have visitors leave your site without performing a valuable action. Continue reading “How to convert website visitors – the Insight behind the Creative”

February 27, 2017

How we took 4 PPC conversions in 30 days to 27 in 10 days

At Creative Insight we don’t just set up your adverts and let them run unattended, we constantly monitor user engagement, conversion, language and trends.

Back in 2015 we started working with client W (for privacy reasons we can’t share the name of the organisation), to increase their presence online and the amount of bookings on their website. Continue reading “How we took 4 PPC conversions in 30 days to 27 in 10 days”