2020 has brought with it a marketing challenge that no one could have expected. The global outbreak of COVID-19 has affected every part of our lives, forcing many businesses to work from home or shut completely. These are unprecedented times, but hope remains and “normality” will return eventually. One thing we can be sure about is that those who have implemented a thorough business strategy with a clear marketing plan during a recession will be those to recover the fastest from the economic downturn.
April 28, 2020