June 22, 2017
May 25, 2017
WordPress has been one of the world’s most popular Content Management Systems (CMS) for some time now, and not only for its expandability through a seemingly infinite number of plug-ins and themes, but for Search Engine Optimisation (SEO) too. The WordPress platform provides powerful tools to both novice and advanced users that can help improve their website’s SEO rankings.
May 10, 2017
With the deadline to become compliant with the new General Data Protection Regulation (GDPR) just 12 months away, we explore what this new legislation means for businesses around the world.
April 24, 2017
In the marketing industry, we often talk about engaging your customers through a personalised approach but how can this work for your business? Continue reading “How to Generate Leads via Inbound Marketing”
April 20, 2017
What’s in a name?
It sounds crazy to run an advert that never mentions the name of the company, let alone a series of them, however, this is exactly what fast-food giant McDonald’s has done. Letting impulsive curiosity, the star-power of actress Mindy Kaling and organic Google search results do that job for them. Continue reading “How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing”
April 18, 2017
In today’s culture, social media has an incredible power to reach people within your network of friends and beyond. According to an Ofcom study on media use, 9 out of 10 children in the UK have access to internet at home, whether it be via a tablet, mobile phone, desktop or laptop. Therefore, it has never been easier to build a presence online in order to connect with students, parents and teachers via social media platforms like Facebook, Twitter and LinkedIn. Continue reading “Quick Guide to Social Media for the Education Industry”