October 26, 2017
It’s common knowledge that one of the core rules of search engine optimisation is that your content writing has a focal keyword that is used several times so that search engines understand what the piece of content is about. But what if we told you there was more to increasing your organic traffic than just filling body text with a single keyword or phrase?
Continue reading “What is Latent Semantic Indexing?”
October 12, 2017
Inbound marketing – a marketing concept in which potential customers come to companies out of choice rather than through intrusive advertising – is one of the fasted growing fields in modern digital marketing. It provides some of the best returns on investment in the industry and can be done on a small budget – nearly everyone is doing it! Quality content is one of the biggest factors in any inbound campaign and so you must be wondering; what content will make your campaigns stand out? Continue reading “Why Video Content can be a Powerful Inbound Marketing Tool”
September 28, 2017
Addressable TV is the way that traditional broadcasters and TV advertisers are fighting back against the dominance of data-driven online advertising and ITV wants to be part of it.
Continue reading “Is Addressable TV the Future of Targeted Advertising?”
July 6, 2017
If you’re a small retailer, you might have looked at PPC campaigns in the past, you might even have tried your hand at Google Shopping ads, or, like 56% of small retailers in the UK, you might not have tried either. Don’t fret. Google Advertising isn’t as scary, or expensive, as it sounds, especially when you know what you’re doing. Which is where Creative Insight comes in. Continue reading “How Small Retailers Can Compete for Google Shopping Ads”
June 22, 2017
After months of “fake news” being a central issue in global politics, Google has cracked down on the problem in its search results with the mysteriously named Project Owl, but what is it? Project Owl is a new Google initiative that aims to cut down on the amount of problematic search results on Google’s service, from offensive content to out-and-out lies on important topics. Continue reading “What is Project Owl?”
May 25, 2017
WordPress has been one of the world’s most popular Content Management Systems (CMS) for some time now, and not only for its expandability through a seemingly infinite number of plug-ins and themes, but for Search Engine Optimisation (SEO) too. The WordPress platform provides powerful tools to both novice and advanced users that can help improve their website’s SEO rankings. Continue reading “How to Use WordPress to Boost Your Position in the Search Engine Results Pages (SERPs)”
