How we achieved 71% increase in organic web traffic for UK foster care agency

As part of their long-term strategy, a large UK foster care agency wanted to decrease the amount they were spending on PPC in favour of organic search results, with the target to reduce paid traffic from 75% to 50% in 2016, so Creative Insight took on the project without haste. 

Having recently redeveloped their website, we were already one step ahead and able to hit the ground running knowing that what we had built had already been optimised to a certain extent.

We put a plan in place for regular, themed content in the format of blogs, knowledge centre articles and kids-only activities as well as good quality, relevant link-building activity to increase valuable referred traffic.

The introduction of the knowledge centre as an information hub to host fresh, themed content, proved a brilliant success and over recent months, these articles have appeared within the top 10 search results in Google for our primary keywords.

“The amount of website leads are much more qualified after introduction of the content marketing campaign as visitors have access to important, quality, relevant information before making an enquiry.”

From the annual review in January 2017, we found that rather than just reducing paid traffic from 75% to 50%, we dramatically over-achieved this goal and have successfully reduced monthly PPC traffic by an average of 44% with an astonishing 41% of website traffic coming directly from themed content. Organic results overall increased by 71% in comparison to the previous year.

“What we have been able to do for [the client] has been really great, we are proud of what we’ve achieved but at no point did we doubt its possibility. We know how Google works and make sure we fully understand every change and goalpost move so that we’re one step ahead for our clients and can ensure they’re able to see the results, not just today, but for the long term.”

If you’d like to discuss your content marketing or SEO strategy with us, email studio@creativeinsight.co.uk or call 0121 321 2828 to speak to Mark or Alice.