May 10, 2017
With the deadline to become compliant with the new General Data Protection Regulation (GDPR) just 12 months away, we explore what this new legislation means for businesses around the world. Continue reading “The GDPR and You – What new data laws mean for UK business”
April 24, 2017
In the marketing industry, we often talk about engaging your customers through a personalised approach but how can this work for your business? Continue reading “How to Generate Leads via Inbound Marketing”
April 20, 2017
What’s in a name?
It sounds crazy to run an advert that never mentions the name of the company, let alone a series of them, however, this is exactly what fast-food giant McDonald’s has done. Letting impulsive curiosity, the star-power of actress Mindy Kaling and organic Google search results do that job for them. Continue reading “How McDonalds’ Latest Campaign Takes Advantage of Micro-Moment Marketing”
April 18, 2017
In today’s culture, social media has an incredible power to reach people within your network of friends and beyond. According to an Ofcom study on media use, 9 out of 10 children in the UK have access to internet at home, whether it be via a tablet, mobile phone, desktop or laptop. Therefore, it has never been easier to build a presence online in order to connect with students, parents and teachers via social media platforms like Facebook, Twitter and LinkedIn. Continue reading “Quick Guide to Social Media for the Education Industry”
April 5, 2017
We’ve been successfully creating brands since 1989 for a huge variety of industry sectors including aerospace, engineering, foster care, education, retail, charity, construction and many, many more! Continue reading “5 Essential Things to Build a Successful Brand”
March 21, 2017
Google uses a system called Latent Semantic Indexing or, how words relate to each other and how likely one word is to appear with another, to determine what pages are about AND how good they are. For this reason we optimise or ‘theme’ website pages based on a number of phrases to help Google rank your website higher in search results and help get your website found by users searching for popular phrases. Continue reading “How to Optimise Your Website Content to Improve Search Engine Results”
